At the beginning of the 70s, Pedro Serrano and his sisters began to manufacture shoes for women with the installation of a new factory in Elda (Alicante) cradle of this type of manufacture. The factory achieves success, through a strict management and quality controld, a la vez que el firme deseo de fabricar uno de los calzados más exigentes del país.

With the entry of Fidel Garcia into the company in 2012, and the incorporation of the new generations of the Serrano family, the factory is energized, restructuring its production center and reorienting the type of product. Soon they begin to make the best manufacturing for the best luxury brands in the world.